“If anyone knows anything about keeping it weird, it’s Weird Barbie,” Mattel declared
Mattel, the iconic toy company behind the beloved Barbie franchise, is embracing the concept of a ‘Weird Barbie’ character in a new and exciting way. After the introduction of the quirky and unconventional character in the Barbie movie, complete with stray markers, mismatched attire, and an unconventional haircut, Mattel is taking this idea to the next level by turning Weird Barbie into an official doll character.
The innovative move comes as Mattel unveils an exclusive doll inspired by the character portrayed by Kate McKinnon in Greta Gerwig’s popular Barbie movie. McKinnon’s character plays a pivotal role in the film, sending Barbie on a memorable journey. The doll captures the essence of the unique and whimsical character, bringing a new dimension to the Barbie universe.
Upon the grand entrance of Weird Barbie, Mattel proudly proclaimed, “When it comes to embracing the unconventional, there’s no one better than Weird Barbie herself.”
Among the exclusive offerings, the limited-edition doll stands out with its vibrant hot pink ensemble, strikingly resembling the attire sported by Kate McKinnon’s character in the film. The doll’s facial features showcase unique markings, and its hair is playfully styled with a distinct cut and color that embodies the essence of a well-loved doll.
The doll dons a pink dress adorned with abstract patterns, paired with eye-catching bright green snakeskin boots, reminiscent of the character’s quirky fashion sense portrayed by McKinnon.
This unique doll is part of a larger collection inspired by the movie’s massive popularity, boasting a diverse array of offerings. Included in the collection are the Ken Doll, Gloria Doll, President Doll, and even the iconic pink gingham dress doll donned by Margot Robbie’s Stereotypical Barbie character in the film. Additionally, collectors can find the Gold Disco Jumpsuit collectable doll and a Hot Wheels Corvette set, showcasing the range and excitement of the Barbie universe.
Lisa McKnight, the Executive Vice President and Chief Brand Officer at Mattel, expressed the company’s excitement about the new additions to the collection, providing fans with additional avenues to engage with the enchanting world of Barbie. She highlighted the significance of these offerings in allowing fans to connect with the characters and narratives depicted on the big screen.
“Barbie Land remains a captivating cultural phenomenon throughout the summer, and as we shape Mattel’s future direction, Barbie will persist as a symbol of empowerment and a source of inspiration for future generations,” McKnight stated in a CNN report. The sentiment emphasizes Barbie’s enduring role as an emblem of empowerment, continuing to inspire and uplift generations to come.
The anticipated release date for the Weird Barbie doll is set for late May 2024, and interested customers can already secure their orders through pre-orders on the official Mattel website. The doll is offered at a price of $50, with pre-orders open until August 18. This limited-time opportunity allows enthusiasts to secure their own unique piece of the collection before its official release.
